Actis Sales Technologies approached us to develop their brand. The logo we created was inspired by the definition of the Greek word ‘actis’ which means ‘ray of light’. The visual motif therefore combines a capital ‘A’ with an intersecting ray of light plus echoes of a prism shape.

We also developed a branding guidelines pack which included logo artwork files, document templates, typographic and colour specifications.

A set of product logos were also produced which closely match the style of the mothership brand.