Have a look at most dental websites – not very inspiring are they? Elleven wanted something a bit different. They wanted to engage with people.

So we put some fun content together for the website: case studies you can really interact with, a game for kids to play (but learn from)…

The aim was to surprise people and get them to pass on the interactive ‘before-and-afters’, or to get kids to send the game to their friends and challenge their high scores.

Websites needn’t be about simply reading product and service information. They should be about involvement.