Equipoise

Equipoise

We developed the name and corporate identity for this new and specialist personal training business from a blank slate. The word ‘equipoise’ means ‘an even balance of weight’ and was chosen to match the company’s core philosophy and aim of improving posture before building strength and fitness.

the capital E of the logo was designed to be ‘perfectly balanced’ to reflect this underlying principal.

We then went on to redesign their website and stationery.

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